Spanish-speaking car shoppers often get ads full of complex financing offers they don't want. They prefer simple messaging about the vehicles themselves, available inventory, and Spanish-speaking staff. Many arrive ready to buy with cash or have different credit situations than the ads assume.
This one's a different, different look. And then we've got Spanish as well. And the Spanish has been pretty slow. We're getting a high lead cost there. So maybe it's not what audience says. Yeah, what's going. I mean, there's a big Spanish market out here and I wanted to talk to you about that. Yeah, from. From just what I know. I think that this isn't the best messaging for Spanish. A lot of them, like, maybe they don't have credit and maybe they have good credit. Like, I feel like the Spanish populations that we've seen in a lot of dealerships, they're more interested in vehicle based ads. They want to like, know what they want to buy and they're like coming in cash. So the financing thing, if you don't have credit in the first place, bad credit, you know, Like, I think maybe we need to simplify this messaging and, and just take it a few layers back and just get more general leads for you for Spanish. And I think we went a little too specific where you don't need to be so specific for Spanish. So I would walk this back five or six steps and just say, hey, if you're looking for a great used vehicle in this area, you want to speak to somebody that knows your language.
