Nathan Miller describes the moment he almost compromised his ethics for profit in e-commerce, then rejected it. He tells entrepreneurs: if you can't explain your sales funnel to your mother without shame, the cost to your conscience isn't worth it.
For what shall a man profit if he gains the whole world but loses his soul? This is the exact thing that's been ringing through my head for the past few months, and it caused me to completely change what I was doing. You see, e-commerce is a world of illegitimate businesses, people saying that they have brands but they're really just making money off of manipulative marketing, cheap Chinese products, and shady business practices. And I was heading there, I was getting there very quickly. I was starting to cut corners and stuff, and I caught myself. And I really think, and this is just a message I want to get across to any young entrepreneurs, anyone who's trying to do e-com, who is even starting out, is if you're— what you're doing, if you're not proud of it, and if you can't show your mother your whole business funnel, then you shouldn't be doing it. You should do everything in this life with honor. If you don't, you're gonna feel it. You're gonna feel it on the inside. Your soul is gonna feel it. And believe it or not, it will have a toll on your conscience.
