Nathan BarryFounder and CEO, Kit · Founder and CEO at Kit

16 Of The World's Smartest Authors In One Room?

24 Apr 2026 · 1 min

Watch on YouTube

0:32

In this brief interview excerpt, Nathan Barry describes a private mastermind he co‑hosted with James Clear in Nashville, where leading nonfiction authors gathered to share cutting‑edge book marketing and launch strategies. The discussion highlights unconventional launch tactics, real‑time testing of content on TikTok before cross‑posting to Instagram, the use of large Instagram followings to reach new audiences, and the extensive preparation required for appearances on high‑profile podcasts. The tone is conversational and enthusiastic, emphasizing the "insane" level of insight and effort among these top authors.

16 of the smartest authors in one room and learning like what's working in book marketing and launches and everything else. It, it's insane.
I co-hosted a private mastermind with James Clear, author of Atomic Habits, and we invited some of the top nonfiction authors in the world to Nashville to share what's actually working when writing books. We talked about book launch tactics that most creators never try, what they're testing on Instagram right now, including trial reels and the posting strategies that are actually moving the needle.
They were testing content in TikTok, and then if it did well on TikTok, then they would move it over to Instagram. It was like a good testing ground for virality.
So there's a couple people who have very large Instagram accounts, and it was interesting hearing them talk about how they used— on Instagram to reach new audiences.
There were so many crazy things, but one thing that really stood out to me was how much prep goes into an appearance on a world-class podcast.
I would have assumed that someone's doing like 15 to 20 hours of prep for the most important podcast they're going on. It's like, nope, 80 hours. 80 hours.