Alex Hormozi builds massive free content libraries to establish credibility, then runs paid ads to his own audience with calls-to-action embedded in sponsored posts. This approach cuts ad costs and boosts performance by targeting people already familiar with his work.
Alex Hormozi did something where he does tons of free organic content and then he runs ads to his own audience. And that's where he's asking you to do something because he finds that the targeting to his own audience is pretty cheap for an ad. Okay. And so like a lot of his calls to action of like download this thing or sign up for this workshop aren't in his free content. They're in his sponsored posts to his own audience. And so he's just free, free, free, free, free. Lots of value, lots of value. And then Yeah, use that credibility to get a higher performing ad. Makes sense.
