Creators with large engaged followings can use their credibility to sell one-on-one. A prospect is 2 to 5 times more likely to accept a sales conversation from someone with an established audience than from a stranger.
Most content creators never go into sales, right? Because they're like, why would I sell one-to-one, right? When I could sell at scale through content. Mm-hmm. But I think what's interesting is you get to come in with credibility. Mm-hmm. Because you're the person who has 100,000 Instagram followers, right? Who everyone looks to you as the expert. Have all the certifications, you know, you have all of this, right? Like your, your chance of it being accepted and resulting in a conversation It's got to be 2 to 5 times, you know, some random person off the street making that same request, right?
