Nathan Barry outlines three scarcity tactics for product launches: a hard deadline (sales close at midnight Sunday), limited quantity, and a fast-action bonus for the first 25 buyers. Stacking these creates urgency and makes early purchasers feel like insiders.
You want to have a couple different types of scarcity in each launch to build momentum. First, the launch close. Like, you cannot buy this after Sunday at midnight. Another form of scarcity is limiting the quantity. And then the last one I can think of right now is some sort of first mover advantage, you know, fast action bonus, that sort of thing. The first 25 people who buy it get this additional thing. And so you start to build this momentum in the launch, and then there's a reason for someone to say, I was the first to buy. Totally.
