Publicly celebrate your clients' wins on email and social media. It creates FOMO, positions you as a catalyst for their success, and attracts new clients who want that same recognition. Skip the cheesy testimonials.
Celebrate your clients to get more clients. So you're sending an email or posting on social media about a client specifically. Sometimes it starts with the whole group and then it becomes a specific thing, which is this beautiful energy that starts to get people have a little bit of FOMO. Well, they're like, well, I want to be like, I want to be there. I want to be like that.
I want to have that outcome. Yeah. And I want to be celebrated and I want to be in this community of people who are achieving things like that.
Exactly. So it's a different take to like a testimonial strategy. A lot of testimonials are used kind of in a cheesy way where people are like, check out this testimonial, product. And it's like, this is not that, because again, like, this is where you're celebrating. Like, I'm just so excited about this impact we had on this person's life.
And it draws people in because you're saying, hey, the best thing that I can do to get more clients is to create wins for clients that are worth celebrating.
Yeah.
And so it has you completely aligned with your customer.
