Nathan Barry says email list growth stalls when you focus on opt-in bribes instead of writing emails people actually want to read and share. Audit your content for real value. Strong emails do the selling themselves.
one of the most hidden growth tools is how good your emails are. So often people are just looking for all more like opt-ins. And I'm always thinking if my emails are really good, not only are people going to stay, which is great, but also, you know, I have little things built into the email for people to share. So I think that that is often what I'm asking people is like if they've hit some sort of plateau or they're not growing, I'm like, well, what's, what's in your emails? Are your emails in themselves valuable? I think that's something that I think about a lot as somebody who's obsessed with email marketing. That I don't even need a freebie to get somebody on my list because I pitch my emails themselves as being the reason you should be there.
