Nathan Barry breaks down how to identify your three key metrics and the three activities that move them. He uses email list size as a leading indicator and shows how webinar attendance drives booked calls, call quality, and revenue.
What are the 3 most important metrics in your business? What are the 3 most important activities that lead to improvement in those metrics? Because then that's what you really want to get clear on. So is that the frequency that I am posting? Maybe a leading indicator is the size of my email list. What are the activities that actually drive that revenue? I'll just give you an example. We found that the number of people who watched a webinar directly correlated with the amount of people that book calls with us and the quality of those calls, which directly correlated to the amount of revenue. So then we just said, all right, well, Well, how do we get as many more people as possible watching a live video training? There's other ones in the business, but just figuring out what are your top 3 metrics in the business and what are the top 3 kind of levers to improve those metrics.
