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In this short YouTube segment, the speaker recounts how entrepreneur Andrew Wilkinson sent a cold email to Mark Zuckerberg proposing a dinner. Zuckerberg responded positively the night before, but Wilkinson was unable to leave his island due to lack of transport and ultimately had to cancel, becoming the only person to stand up Zuckerberg. Despite the missed meeting, the cold outreach opened numerous doors for Wilkinson, illustrating that even without big financial resources, strategic cold outreach can be an effective way to connect with high‑profile individuals and generate opportunities.










