Nathan BarryFounder and CEO, Kit · Founder and CEO at Kit

Why You Must Stop Saying "Just"

17 Oct 2026 · 1 min

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In this brief motivational dialogue, Speaker A proposes giving a clear path and roadmap, while Speaker B highlights how the word "just" is used to diminish one's own contributions. The speakers argue that people habitually use "just" (e.g., "I'm just a mom") to downplay natural gifts and roles, which leads them to undervalue what they do naturally. They claim that individuals focus on trying to meet perceived external expectations rather than recognizing the inherent worth of their innate actions. The core message urges listeners to stop using diminishing language like "just" and to place value on their natural contributions.

Chapters

Just give them the path and the roadmap.
Oh, sorry, just the path and the roadmap. Oh, I thought it was gonna be something more profound. Can you write the word just? 'Cause that's really relevant here. When it comes to the things that we are about to gift the world of or give to the world, we use increasingly diminishing language. And yes, it's just a word, but it's not just a word. It's the word just. I'm just a mom. Good God, I brought a human into this world and I'm just a mother? We use diminishing, increasingly diminishing language to describe the things that we do so naturally. And one of the challenges is that they don't put a value in what they do naturally. They're too busy trying to put a value in what they think the world wants from them. What the world wants from them is the thing that they do most naturally, but we don't put a value on that.