Sean Blanc sold a $10 course in one day and made $750,000, mostly from his email list. After 15 years trying different business models, he realized his own habits were the problem. The episode explores how saying yes to too many ideas kills focus.
This is what product-market fit feels like. We couldn't sell it fast enough. Sean Blanc has run every business model there is: affiliate income, sponsorships, an ebook, a flagship course, memberships, and even in-person retreats. What if we just do it as one day? The whole Focus course in one day. We did it for like $10. We've made an insane amount of money. How much money did it make? $750,000. What are the other lessons that you take away from that? Don't be romantic about how you make your money. Over the past 15 years, he's reinvented himself in so many ways. He's actually pivoted from the course that built his business to a new venture that he talks about in this episode. This actually ends up leading to the biggest breakthrough for the business that I've had in 15 years. So it's doing like about $100 grand for the year, and then I just hit $100 grand in a week. All of that came from the email list. It's a crazy transformation. When he examined the business to find what was broken, he came back to a much more difficult question. What if the thing limiting his business was actually him? I call it the burden of opportunity, where these are a lot of opportunities, but if you say yes to all of them, none of them will reach their potential. What would you say to an entrepreneur who has a lot of good things going on but can't seem to focus? When you have all those opportunities, you have to— I like that. You'll definitely want to stick around for this episode. You can get the same amount of work done in less time just by—
