Nathan Barry grew the All Healthy newsletter by cross-promoting it across his existing brands, then gating popular articles behind email signups. Once he had momentum, he scaled with paid ads on Meta using topical guides like "how to undo sitting all day" that funneled readers into the same email capture form.
What's worked the best for driving growth? I will say we were in a unique position with All Healthy at the time. There were a good number of brands in the portfolio, so a lot of our initial growth came from cross-pollination from other newsletters. But then once we had kind of those core subscribers that were extremely engaged, we then kind of scaled beyond that and then included pieces of content that were our highest engaging pieces of content in order to click to read that piece of content or to get access to that piece of content, kind of like a lead gen flow. You have to input your email to, to get access. So that allowed us to really scale early on. And then now a lot of our tactics are via paid in particular. Or Meta is where we're really scaling spend. And we're using kind of some of those same flows in terms of lead gen. So we have guides that we're doing for All Healthy around a particular topic, like how to undo sitting all day, things you need to throw away in your kitchen, something that feels really compelling and aligned with like topically what it is that we're covering anyway.
