Nathan Barry explains how he'd start a company today. He'd use AI for prototyping but hire developers for a stable product, focus on direct sales for early feedback, and pick one content channel to build an audience instead of spreading thin.
If you had to start over and build Kit today, how would you approach it? Would you use AI as your developer? What growth channels would you focus on? And interested just to hear your general thoughts on this.
So first, I would absolutely use AI for development, but I would hire experts as well. I think that you could mock up a prototype. You could get maybe a first version off the ground for a narrow use case with AI, and that would be great. Maybe your first 10 or 50 customers. But it's not going to be a stable platform to build on long term. So you, I believe you would either need to become a developer yourself or hire one. In that process, I would still focus a lot on direct sales because I think that that really matters to get early feedback. And then the other thing is I would choose one content channel. You know, a lot of companies don't build through content or don't, you know, don't grow their own audience. And it's just, it's worked so well for us.
