Google search is losing ground to TikTok, Instagram, and AI assistants like ChatGPT. The next three to five years will demand SEO strategies built for AI-driven results. Email lists remain the one channel creators control completely, independent of any platform.
How do you think about how SEO is changing and the impact of all of that?
Yeah, I think it'll be really interesting the next 3 to 5 years, right? It's going to be a huge shift. I think Google is going to have to come up with something that people are using to utilize like their site because people aren't going to Google as much as they were anymore. And I've seen this on my site alone, like people are still searching, but it's from, you know, TikTok, Instagram, ChatGPT. And I think a lot of people are using ChatGPT and will continue to.
Yeah, it'll be, I mean, how to optimize for AI search is going to be such a thing.
Yeah.
But then also I think that having the relationship with your audience, right? So the brand that you've built and then, I mean, you and I are both big fans of email lists and being able to push content to them separate from whatever happens with AI or Google or any of those platforms.
Right.
