Layla grew her ProcessDriven channel to 150,000 subscribers teaching systems to small-business owners. She tripled her revenue by adding high-touch services and pricing them monthly instead of as one-time courses, which boosted her close rate from under 20% to over 50%.
Adding services into the mix, I was able to triple our monthly income.
Layla built ProcessDriven into a 150,000 subscriber YouTube channel teaching systems to small business owners.
Here is the solution for how to systemize your business of 5 to 50 people making 5 to 50 million.
This episode is about what she's seeing that many creators are missing right now.
We just added that human touch into it, and that is the piece that has changed everything.
What Layla found after doing hundreds of sales calls—
one of the biggest unlocks in terms of conversion rates on sales calls was quoting the number as a monthly rate.
Absolutely insane.
Close more than 50%, you're doing something wrong. Not good.
What do you want your close rate to be?
I want to be like 20% at this point. If someone's—
you just said something that is very important.
That's what I'll say usually at the end. Don't work with us. Here's why.
The offer model you've been told to build might be the very thing holding your business back.
So afraid of services for the reason so many are. Felt like a step backwards.
We're like more than doubling revenue.
Yeah.
With this one change.
Yeah.
You know, this one weird trick that maybe all course creators should consider. If you have a course or you're about to build one, watch this entire episode before you make another move.
Reason I realized that it would work is because I—
Oh, I mean, that's such an important point.
