Nathan Barry built two seven-figure businesses by appearing on small to medium podcasts, not chasing Joe Rogan. One appearance on a huge show won't change your business. The real money is in the shows most people overlook.
I built two 7-figure businesses with small and medium-sized shows, and that's really where our clients typically live. And I think that's a huge misconception because people think, you know, it's like, oh, if I got on Joe Rogan, of course it would change my life. And I'm like, yeah, but like, the chance of that happening is pretty slim. Yeah. So we pretty much live in this zone of what I would call small to medium podcasts because people think, oh, like, I could just be on actual, like, approachable shows, right? And actually have a huge impact on my business. And you absolutely can if you're leveraging it in the right way.
