Chase Reeves, a 14-year YouTuber and Fizzle co-founder, talks about building a creator career. He argues you should follow your curiosity, not your passion, and master the full skill stack: writing, design, on-camera presence, videography, and editing. AI is changing what authenticity means to audiences.
AI is changing what it means to be authentic online. The more content that's generated without anyone behind it, the more people can sense when something's off. And more importantly, we notice when something feels genuine. Chase Reeves has been on YouTube for 14 years. He co-founded Fizzle, created more than 40 courses, hosted hundreds of podcasts, and designed websites for some of the biggest creators online.
Don't follow your passion, follow your curiosity. Passion is like a thing I'm supposed to be eventually, but curiosity— there's no pressure on curiosity. Chase has got the full creator creator's skill stack.
He's got writing, design, on-camera presence, videography, editing. Honestly, it's a level of skill and taste that any creator would be jealous of.
Social media is bonkers. You want to be a successful creator, you have to get interested in what they're interested in. If you're building an audience around your persona, it's the same need that you have. When you're making something, you're the guide in the hero's journey. So if you've ever built something successful and wondered why it doesn't feel like enough, this one's for you.
