Nathan BarryFounder and CEO, Kit · Founder and CEO at Kit

How To Actually Earn Real Money From Memberships

21 Jul 2025 · 1 min

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This content was created by Nathan Barry. This content was uploaded by Nathan Barry. This is a YouTube video titled "How To Actually Earn Real Money From Memberships" (created 2025-07-21) containing a short conversational excerpt about podcast monetization. Speakers (labeled SPEAKER A and others) discuss strategies to generate large podcast revenue—what it would take to reach $1M/year, sponsorship rates per episode (e.g., ~$20,000), CPM considerations, episode length and sponsor spot expectations, and the option of selling a podcast to a network. The clip is a dialogue among participants debating trade-offs between multiple sponsors versus network deals; no speaker named Nathan Barry appears in the excerpt.

Chapters

We know people who are making $5 million a year plus just on podcasts. That's exactly right. If you're looking for a lot of places to make more money, podcasts is a big space. What would have to be true to make $1 million a year off of your podcast? Sponsors can do really well, but the thing is, what they do is they sell themselves to a network, whether it's iHeartMedia, Spotify, whatever, and their episodes have to be 45 minutes and at least 4 sponsor spots. And that's why they buy the podcast for X amount of million, guarantee that money. Right now I do one podcast a week. So how much money would I have to make in sponsorships per episode? $20,000 per episode. I don't know the numbers on CPMs and all that to know how many views we'd have to do. About what I'm doing. Okay, you think you do $20,000 an episode now? Probably. The thing is, when you add more podcast sponsors, it takes— the average is down. Yeah, yeah, because they're like, I don't want to hear all these sponsors. Or I could sell my podcast to a network for a year under a million-dollar contract.