Apple and Spotify rank podcasts by daily new subscribers, not total downloads. To climb the charts, send personalized DM outreach to people who attended relevant events or follow guests like Chris Voss and Mark Manson, then share your podcast link on LinkedIn.
Apple Spotify rankings is based on trends. So ranking is not based on downloads, it's based on new subscribers. They're trending charts, they're not download charts. You can't actually tell who's a bigger podcast based on their ranking. It's all based on daily new subscribers. I'd send DMs 24/7 and I'm always at the top of the charts because I'm just driving new subscribers all the time. We're constantly thinking of strategies of how can we find more people interested in the podcast. So for example, we can see who registered for like a negotiation event and then we can say, hey, I just interviewed Chris Voss about negotiation. I'd love to send you a link to my podcast. Or, hey, I just interviewed Mark Manson. I noticed you follow him. I'd love to give you a link to the, to the podcast. So we're constantly trying to just get new subscribers through finding the target audience on LinkedIn.
