Nathan BarryFounder and CEO, Kit · Founder and CEO at Kit

How To Earn More Profit In Your Business (Do This One Thing)

28 Oct 2025 · 1 min

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In this concise presentation, the speaker challenges the common belief that business growth comes from constantly adding new offers or initiatives. Instead, he argues that the most effective way to increase profit is to subtract—identify and set aside under‑performing products, services, or activities that drain time, money, and energy. By removing these low‑value elements, a business can concentrate its resources on the top 20 % of levers that generate the highest return on investment. The core message is that profitability stems from doing a few things better, not doing many things more, and that optimizing existing high‑impact areas yields far greater ROI than continual expansion.

Chapters

When people think of growth, they always think of adding, like, what other offer can I add? What more things can I do? And I'm here to like tell everyone that the key to more profit is actually subtracting out the things that are not working and taking your time and energy and your money and just putting those to the side. You don't need to like burn them to the ground, just put 'em to the side. And we're gonna lean into your 20% and where those levers are in your business that are gonna produce this huge ROI. 'Cause profitability is about doing something better, not necessarily doing more, but better, optimizing it.