An entrepreneur realized their unhappiness came from not loving their customers. They created visual personas of their ideal clients, Mike and Julie (retired athletes seeking new challenges), by printing Google Images and posting them on the wall. The exercise exposed that their current products would never appeal to these dream customers, forcing a complete business pivot.
I wish that somebody would've told me this when I first got started in my business. I remember I was probably 4 or 5 years into my business. One morning I woke up, I was laying in bed. I wish I had a boss so they could fire me, but I didn't. It was me. Right. And I remember like driving to the office that day. I was like, why am I so miserable? And I was like, I don't love my customers. And so I remember getting to the office that day and sitting there like, who would my dream customer actually be? They used to be an athlete in a past life, but now they're like retired and they, they're looking for more. I'm looking for somebody who's had some success. And I remember I went to Google Images and I copy and pasted in and clicked submit and there was this guy. I was like, That's the guy. I clicked on it and I printed it out and I wrote Mike on top of it and I put it on my wall. I'm like, there's Mike. And then I was like, who are the women I wanna serve? Went to Google Images, posted in there, scrolled through. I found this picture and I was like, that's her. And I printed her out. I wrote Julie on the top and I pasted it. So I had Mike and Julie were like my dream customers. And what was crazy that came from this exercise is like everything I was selling right now, Mike and Julie would never bought it.
