Nathan BarryFounder and CEO, Kit · Founder and CEO at Kit

How To Go Viral On Instagram

7 Mar 2026 · 1 min

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0:42

In this video, Nathan Barry explains that Instagram’s algorithm rewards educational content that provides the best answer to frequently asked questions. He emphasizes that the number of saves a post receives is a key indicator of its value, signaling to the platform that the creator has authority in that niche. By consistently delivering clear, helpful answers—such as a simple guide on when potatoes are ready to harvest—creators can rank higher, become recognized as go‑to experts, and achieve viral reach.

Chapters

Instagram rewards you for having the best answer to the most frequently asked questions. If you have the best answer for that question, then you'll continue to rank better for education. And the way you know that you have a good educational post is the save. When they hit that save button, that's a sign to you, this was a valuable post. This is building my right to have an authority in this space and for this person to respect me as their leader and teacher, their go-to person in this industry. My most viral videos are like, when are potatoes ready to harvest? And I'm thinking, They could read that in a garden book. They could literally search for that answer in 5 seconds on Google, but that blows up as an educational post because every new gardener is asking that same question.