A generic idea about the Home Alone house rates 4/10 until you tie it to the actual movie. Adding a pop-culture hook makes the same concept more relatable and shareable, boosting it to 7/10. The trick is finding a familiar cultural anchor and remixing your idea around it.
This is the Home Alone house. Okay, I don't think a lot of what we build now is super interesting. Like, I find this to be a little bit bland. Yeah, now I would call that like a 4 out of 10 current idea. Okay, so how would we take this idea and turn it into like a 7 out of 10 current? One thing you could do is pop culture. Okay, so let's flip this around. This is the Home Alone house, right? Okay, everyone knows this house, the Home Alone house. You know, I love this movie, right? It's a fun house, right? You know how they remodeled it? They remodeled it to this. Okay, yeah, it's the same house, right? So what I did was I just moved this into a higher current, takes the same idea, and then it can spread farther.
