A sharp offer does the selling for you. A dull ax requires more work to cut the tree, just like a weak offer forces you to hustle harder, burn out, and ship worse products. Slow down and solve an acute pain point instead.
How much weight having a really good offer carries. You can cut down a tree with a dull ax. You don't need a sharp one to do it. You just work harder. For the first decade, I feel like that's what I did. Just harder and harder and learn more and try better and more effort. And it works like you can get places, but you'll be exhausted in the process of it. And usually your products are crap too, because you spend all of your effort on the front end and no effort on the back end. But you could just take time, slow down, need less, develop an amazing offer, like actually have the offer itself solve an acute pain and acute crisis in your market. And then your sales and marketing skill can be lot lower because people actually need the thing and are actively looking for the thing.
