Nathan Barry hired a marketing leader for six figures plus profit share. The expensive bet paid off, accelerating growth more than any contractor ever had. He learned that committed, high-caliber talent beats a patchwork of freelancers when you're trying to scale.
we needed to hire a full-time marketing guy. He had referred me to this guy, and so I interviewed a couple different guys. I was like, oh man, this is the guy we need. But it was gonna be a 6-figure salary. He wanted a big profit share. And it was just like, I knew it was worth it. At the same time, you're like, golly, this is a big investment. But that guy was one of the best hires, you know, we ever made and made such a huge difference in the growth. That was one of the big shifts was people and hiring and just going from a bunch of hodgepodge contractors that were good enough and could get the job done to go, okay, let's hire talented people, high-caliber people that can grow and are all in on our thing, which is just an investment.
