Nathan BarryFounder and CEO, Kit · Founder and CEO at Kit

How To Not Kill Momentum In Your Team

27 Sept 2025 · 1 min

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1:00

In this talk, Nathan Barry reflects on the shift that creators experience as they move from early‑stage growth—where saying “yes” to opportunities fuels success—to the scaling stage, where disciplined “no‑making” becomes essential. Managing a 93‑person team, he describes how unchecked enthusiasm can derail momentum when ideas are constantly added without a clear process. To counter this, he introduced a Notion dashboard that serves as a centralized idea bin. Instead of a push‑style approach where leaders pitch ideas at random, the team now pulls from the bin, selecting concepts that resonate with them, which helps preserve focus and maintain momentum while still allowing valuable ideas to surface and be implemented.

Chapters

Early on in your creator career, most all of your success comes from saying yes. Right. At this middle to later stage, like the scaling stage of your career, most all of your success comes from saying no, which is a really hard thing. I get into trouble all the time with my team. Now I have a 93-person team, so yeah, a little different. A version of me thinks like, we can do anything. Yeah. I'm like, and we can do this and we can do that. Yeah. And we just end up killing momentum because I'm like, oh, let's do this other thing. Right. And so what I started to do is I have a place, it's just a Notion dashboard. All of these ideas are sitting here. Yeah. And then instead of pitching people ideas at a random time, yeah, I let my team go into the idea bin and look at it. Oh, okay. That's interesting. So it's switching from a push mechanism and then it goes to a pull mechanism where they can say, oh, this is interesting. And then from there, you know, the things that come out of that, right? That might go into what we actually implement.