Nathan Barry on building a minimum viable brand and positioning yourself as an expert. Focus on a niche like software, showcase your creator profile, and publish deeper case studies to prove what you know.
You want the right minimum viable brand to position you as the expert. If I'm looking around, okay, who should I use to do this? Someone in the network is like, oh, you should talk to Jay and Casper Studios. And I'm like, all right, I look it up. And then the kind of content that I'm seeing is like, oh, Jay thinks about how creators should build products all day, every day, and he does it. And I would want to see a bunch of profiles of creators who have done it before. Who have done this, whether you help them or not. Yeah, exactly. If you just stay within the software niche, you could write about a ton of that. Yes. And it immediately pushes, positions you as the person. The person. Yeah, I love that. And then you do a deeper dive case study on here's the one that we made. Yes, exactly. Yeah. Or here's how we think about it. Right. Love that.
