Nathan Barry breaks down how to pitch a creative campaign with concrete numbers: 100,000 podcast pre-rolls, two LinkedIn posts hitting 50,000 impressions each, and a retargeting strategy that pulls engaged users into direct messages for higher click-through rates than regular posts.
When you're selling any sort of creative campaign, you need to think of what are the channels, what are the deliverables that I'm guaranteeing, right? Okay. Part of it would be like pre-promotion period, then the live webinar, then the post-promotion is how I think about it. So for pre-promotion, it might be like pre-rolls on my podcast. I'll give 100,000 pre-rolls to promote people signing up to the webinar, right? I'll do 2 LinkedIn posts and they're gonna get 50,000 impressions each. And then anybody who engages will then DM them. So what we do for all of our sponsored promotions is anybody who likes or comments or even shares, we're then gonna retarget them in the DMs with either the promo CTA link for the brand or the registration link for a webinar or whatever, you know, we're trying to drive clicks to. And the click-through rate on DMs is way higher than people just clicking the post.
