Nathan Barry compares Instagram to a city where creators run storefronts. Most creators ask strangers to buy before showing them anything, but the real move is entertaining people first to pull them in from across town.
Think of Instagram like a city. I have my little storefront, you have your little storefront, and then there's a city and it's like highways and streets and stop signs and all these other buildings. I need all these people to buy from me. I need to like get them into my store. The most common mistake I would see people make is they would say like, hey, this is what I do, DM me if you want to book, you know, or DM me and I'll sign you up. And they're selling right at the start and they're not seeing that like these people don't even know who they are. These people are literally across town. Right. You know, they've never even seen their storefront and their first post is saying, come on inside and let's get up to the cash register. I started to see Instagram in that way and realized, okay, the way to reach the people that are so far away who have no idea who I am is to entertain them. Okay. So I started to make the biggest part of my content be entertaining content.
