Nathan Barry breaks down email tactics that get replies. Sean Blanc sent one email to 35,000 people with a personalized subject line and blank space before the unsubscribe button to feel more personal. The pattern: interrupt attention, lead with the promise not the product.
So you sent an email to thousands of people. So Sean Blanc did this. So he sent this email to like 35,000 people. The subject line is, "Quick question: Would you like to work with me to run your full-time business working part-time hours? Sean." And it comes through and like, we also like to put a lot of blank space between that and the unsubscribe. So like you have to scroll down to realize like, is this an email marketing? Like it just feels very personal because we also usually put the first name in there too. But the biggest change is like it's a pattern interrupt, right? So if you're in your inbox and you're looking through all these newsletters and you're reading, you're clicking, you're like, and all of a sudden you get one that's like, "Hey Nathan, would you like to work with me to—" Launch your own sold-out group coaching program. John, you're like, this is— do I? Do I? I don't know. Maybe you reply and you say no thanks. Most people just don't reply if that doesn't apply to them. We're intentionally leading with the promise, not the product, so that they're likely to reply and say like, yes, tell me more. And so that just starts the conversation.
