Nathan Barry and speaking coach Mike Pacchione discuss how to make talks people remember. The key: forge emotional connection by knowing your material, staying calm, and trusting your audience. They introduce the TED framework (Tension, Editing, Delivery) and three talk types: funny, logical, or personal pain. End your story in the middle to keep intrigue alive.
The point of a speech is to make an emotional connection with the audience.
Mike Pacchione is the best speaking coach I know. Mike's number one goal for any speaker is that the audience forgets it's a speech. He spent years at Duarte coaching executives at some of the biggest companies you can name, including 75 of the speakers that we've had at Craft Commerce over the years.
The greatest gift you can give your audience is to be completely present with them. But the only way that can happen is if A, you know your stuff, B, you know how to calm yourself down, C, and that's a big one, you know that the audience is rooting for you.
You're going to learn the reason you don't want to tell stories in chronological I think a good story should end in the middle.
My 3 principles make the acronym TED. T is tension, E is editing for emotional impact, and the D is— I like that. And in this episode, he also shares the 3 types of talks that you can give. There are a million different ways you can give a speech, but I find it's helpful to think in one of 3 categories. Funny is one, and I don't mean stand-up comedy. Second would be rock-solid logic. The last one is to share your pain.
There's a reason that I hire Mike to work with every single speaker at my conference. And you get to hear so many of his expert tips all for free.
Be the emotion you wish the audience to see, as Gandhi might say.
It's called dance.
I love that.
