Nathan BarryFounder and CEO, Kit · Founder and CEO at Kit

Take brand deals to the next level 🤯 #billiondollarcreator #markrober #crunchlabs

4 Jan 2024 · 0 min

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0:29

In this brief segment, the speaker highlights Mark Rober’s professional journey—from his years as a scientist and engineer at NASA, through a stint at Apple, to becoming a full‑time YouTube creator with a 28 million‑subscriber channel focused on fun science education. The speaker also introduces Rober’s product, CrunchLabs, a monthly subscription box, and frames Rober as an exemplar of the “billion‑dollar creator” model, where creators act as their own sponsors.

I'll go first and talk about Mark Rober. He is a scientist and engineer. He worked at NASA for years and then he ended up working at Apple for a few years and now he's full-time on his own thing. He's built a YouTube channel about science, physics, and all of these fun things to 28 million subscribers, teaching science to children in a fun, entertaining way. And he has this amazing product called CrunchLabs where they do their own monthly subscription box. I feel like a billion-dollar creator concept is be your own sponsor, and he did that.