Nathan Barry shares Gary Vaynerchuk's approach: test ad hooks as organic posts first, free. Once you find what resonates with your audience, run it as paid ads. You'll spend less and get better results.
I heard recently from Gary Vee where he was saying, if you're running ad creative that is not tested as organic, like, what are you doing? You're just wasting money, you know? But if you can have a lot of shots on goal for organic content and you see like, oh, that hook actually works, this actually works, right? It's tested for free. Yeah. And then you run those ads, then of course they're going to perform better and get a much lower, you know, cost per view or cost per webinar signup.
