A $10 one-day live event for a 10-year anniversary turned a struggling business around. Ad spend scaled from $80 to $3,200 daily in two weeks, pushing monthly revenue from $3,000 to $100,000 and generating $750,000 over nine months.
We made an insane amount of money. How much money did it make? $750,000 in the last 9 months. I was getting bored in the business. We could see it slowing down. People aren't interested in this anymore, whatever. Recorded some ads and we're like, I'm gonna teach this one-day live event. It's the 10-year anniversary. We're just gonna charge $10 for it. Started doing ads on Facebook. Our initial budget was $80 a day. Within 15 minutes, we were like liquidating our ad spend. We went from $80 a day to $3,200 a day in 2 weeks. And we were liquidating every 24 hours ad spend. We went from like $3,000 a month to $100,000 a month. At one point, we were getting like a 3x return immediately. It was the right offer for the right price at the right time to the right person. We couldn't sell it fast enough. It was just crazy. Complete change of trajectory of our business.
