Nathan Barry breaks down what actually works on Instagram in 2026. Reels are the top format for reach, especially short ones that can hit millions of people even if you have a tiny following.
Reels is still the proven best way to get reach. So Reels is at the top of the funnel. Reels is at the top of the funnel. Okay. So if you're thinking, I only have 500 followers, I only have 1,000 followers, that's the way you get your content in front of non-followers. Reels give you reach. Reels are gonna give you the biggest bang for your buck and your time. We're all busy as entrepreneurs. So I mean, I'm telling you, a 7-second video could reach millions of people. You never know.
