Ben Greenfield's health podcast makes $300,000 a month, his coaching adds $90,000, totaling $6 million annually. He built it so revenue doesn't depend on him being there: if he disappeared, the money keeps coming. That's how he scaled to eight figures.
Don't focus on pure personal brand play as your primary source of revenue because if I get hit by a bus, most of that disappears.
If you ever wanted to see behind the scenes of a massive creator empire, this episode is for you.
My goal is to have everything that we've just talked about right here be optional when I get out of bed in the morning.
Ben Greenfield has been podcasting since 2008, back when only a handful of health shows existed online. Today, he runs a stack of businesses from rural Idaho with that same show still at the center of it all.
Total Total revenue for the podcast, $300K per month.
We break down every dollar he earns up on the whiteboard in a pie chart.
Coaching comes out to $90K, $40K to $50K. It's around $40K, $15K, $5K a month.
This totals up to $500,000 a month, $6 million a year. Yeah. But the craziest part is this is just one pie chart. This is actually the small business.
Yes. Doesn't feel small.
A 7-figure business, an 8-figure business, and then—
Shockingly, this doesn't exist. The biggest key is make it not dependent on you. Sub the ego, It doesn't have to have your face, your name, your brand.
I love that.
This is going to be super fun because this is the first podcast I've ever done where I can talk about this.
