Instagram ranks engagement signals by importance: saves, sends, comments, then likes. Using ManyChat automation to reply to comments counts each bot response as a comment, doubling your comment count and producing engagement spikes up to four times normal levels.
If you go on your Instagram analytics, your insights for a post, their most recent update lists the engagement in order of like how important it is for being recommended to a new audience. It'll show like saves, sends, comments, likes. Comments are still ranked pretty high. When you have a ManyChat automation turned on, it counts as a comment. And then when you reply back to their comment with a ManyChat automation, it doubles the amount of comments on the post. People have said like it doesn't really have any effect on the content, but like why is it that every time I do it, it has 4x outlier?
