Nathan BarryFounder and CEO, Kit · Founder and CEO at Kit

The Secret #1 LinkedIn Metric (Growth Hack)

2 Aug 2025 · 1 min

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In this concise monologue, the speaker identifies the single most important metric for LinkedIn growth: daily follower growth. He dismisses other engagement metrics such as reach, comments, and likes as secondary, noting they tend to align with follower growth. He then introduces a second key indicator—the repost ratio. Historically, a repost-to-like ratio of about 20% within the first hour signaled that a post would go viral; while the exact figure may have shifted, the principle remains that a high early repost rate predicts broader reach. The speaker emphasizes that achieving strong follower growth requires a mindset shift: creating content that is so valuable and share‑worthy that the audience wants to repost it to their own networks.

Chapters

The golden metric for LinkedIn for us has always been daily follower growth. Okay. Because reach, we don't care about. Comments, we don't care about. Likes, we don't care about. Like, all of that stuff will kind of line up with follower growth. So it's follower growth and then it's repost ratio. Okay. So the repost, you know, if back in the day I would always say like, if in the first hour you have a 20% repost ratio, so 20% repost to likes the post is going to go viral. And nowadays it's not too, too, you know, uh, different, but it, it makes— it takes a different mindset to create content that's repostable. So I'm creating content for my audience that's so good that they want to share it with their audience, right?