Nathan BarryFounder and CEO, Kit · Founder and CEO at Kit

The Secret Podcast Growth Hack For 2026

24 Jan 2026 · 1 min

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This content was created by Nathan Barry. This content was uploaded by Nathan Barry. This is a YouTube video titled "The Secret Podcast Growth Hack For 2026" (created 2026-01-24). It contains a single-speaker monologue about podcast advertising strategy: the speaker explains ad formats (pre-, mid-, post-roll), describes contacting networks and finding post-roll inventory underpriced, and argues post-roll ads are an effective, low-cost way to convert listeners who have just finished an episode.

Chapters

I hesitate to share this strategy because I'm using it and I think it really works, but I'm going to share it. In the podcasting world, ads come in 3 formats: the pre-roll, the mid-roll, and the post-roll. The pre-roll happens before the audio starts, the mid-roll happens in the middle, and the post-roll's at the end. I've reached out to numerous podcast networks trying to buy post-roll ads, and they're like, oh, nobody ever wants to buy these. Like, this is crazy. It's like, great. Well, I'm going to pay way less than the price people are paying for everything else. The greatest thing about a post-roll ad If you're running an ad for a podcast, you are hoping that the person listening, they listen to podcasts, and two, they will then listen to your podcast. And you're catching them at a time when they finish the episode. It sounds so perfect. You can pay a fraction of the cost of a mid-roll and a pre-roll ad to get someone at the exact moment you want them. You get a podcast listener who just finished a podcast and is still there.