Nathan Barry discusses how Kit got customers by hosting dinners for business owners instead of traditional pitching. Having someone else explain your product, like an attorney vouching for it, works better than the founder selling it themselves.
I was at a dinner with Greg Eisenberg. Someone asked about what Kit does and I explained and he goes, hey, can I pitch it for you? I was like, yes. And he's like, okay, so Kit is for people who are serious about email. And then he starts diving into his business, his agency. Yeah. And it's like the best pitch ever. For you, if you say, I'm coming to New York, I'm coming to where I have a client, I host this dinner, I'd love to take you out. Is there any other business owners that you'd love to invite? I'm gonna invite some more as well. And then people feel like, oh, I'm, Yeah. Caitlin's time.
And then you get some attorney who's been working with you for years to explain PR, and it actually ends up being way better than maybe you can even do yourself. I love that.
