Marketing doesn't have to be flashy bets. A Reddit AMA from five years ago and a partner's blog post still drive traffic daily. The snowball method: wake up each day, do one small meaningful thing, and let it compound into sustainable growth.
If we can compare like pushing a snowball down a hill versus a slot machine, and I think with marketing I often treated things like a slot machine, like, okay, like Facebook ads, here we go. And it's like disappointing. The things that have been like truly impactful are these things where I'm just like pushing the snowball one day at a time and then eventually it builds momentum. I did an AMA on Reddit 5 years ago that's still brings people in. I convinced this partner to put us in their blog post. That still brings people in. And that was just me waking up going, okay, what meaningful progress could I make today? It reminds me of Amy Hoy's blog from years ago, Stacking the Bricks. Yeah, you just put in one step at a time, then you build, you know, whatever massive thing that you're trying to build, but it's just one brick at a time.
