Nathan BarryFounder and CEO, Kit · Founder and CEO at Kit

The Social Media Secret Nobody Tells You

2 Dec 2025 · 1 min

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In this brief talk, the speaker reveals a key strategy for growing a social media audience: instead of constantly creating new content, creators should identify their highest-performing pieces and repost them roughly every six months. The speaker likens the platform algorithm to a crowd of travelers in an airport—people pass by randomly—rather than a static audience gathered in a lecture hall. By repeatedly sharing the same messages over time, creators can reach new viewers each time the algorithm surfaces the content, countering the misconception that once‑off statements cannot be repeated.

Chapters

Here's a little secret about the internet. You can repost content. I thought if you wanted to build a big audience on social, you had to like every week come up with the best content. Turns out you can create lots of content and find the best ones and then repost them every 6 months or so. Imagine a crowd of people going by. The difference between like standing behind a pulpit and lecturing the same group of people versus like a crowd of people going by in an airport The algorithm is really a lot more like the airport situation. And so if you repost, if you say things over and over again, you're reaching new people rather than like, oh, I said that once 2 years ago. I can't ever say it again.