Think of Content This Way To Actually Sell
18 Nov 2025 · 1 min
0:50
In this short monologue, the speaker uses a city and storefront metaphor to explain how Instagram functions as a bustling marketplace. He argues that creators often make the mistake of immediately asking for direct messages (DMs) to book services or make sales, despite their audience not yet knowing who they are or even having seen their 'storefront.' Because many potential followers are like strangers across town, the speaker suggests the most effective way to draw them in is to first entertain them. By making entertaining content the core of their Instagram feed, creators can attract distant audiences, build familiarity, and eventually guide them toward the cash register.
