Nathan Barry shares three tactics for growing a newsletter to 100,000 subscribers: offer a free download like interview takeaways on your landing page, remember that many people listen rather than watch, and use behind-the-scenes notes to get sign-ups.
Easy wins for creators to have when they're starting newsletters. If you're doing an interview format, especially like with my interview with MrBeast, first thing I thought about is like, can I have a takeaways doc they could get as an extra download? Having takeaways of that interview on your landing page, that gives people that extra push to sign up if they're just viewing the video. It didn't hit me that a lot of people are listening, not watching. A lot of people may be watching, but more passively not taking notes. Maybe I had different takeaways, or maybe there's things that happened behind the scenes I'd put down in that doc that they could get if they sign up for the newsletter. I think that And I'll help grow our newsletter.
