Michael, founder of productivity app Nozbe, works with a business coach to scale from $1M to $5M revenue. The main problem: Michael is stuck in marketing and can't delegate. They map the business across brand, team, customers, and product, then identify direct sales as the fastest growth lever.
Michael built a productivity app called Nozbe, and now the business is stuck at $1 million per year. So he's flown here from Europe to brainstorm how he can break through that ceiling.
The goal is to scale Nozbe to $5 million.
Expansion is a very important metric for this business.
One big roadblock that I have encountered throughout the years is that I could fire myself from all of the roles in the company except for the marketing role.
We've got plenty of things to cover here.
We break out brand, team, customers, and product.
We put everything on the board so we can see see it and identify what's working and what's not. One way to get attention is direct sales. I love this method because it is entirely within my control. The problem here with direct sales in this business is this, right? Yeah, exactly. It's cheap. So if your company's revenue has plateaued, you're really going to benefit from going through this diagnostic process and seeing how to run the same audit on your own business. Have you heard this idea of max MRR?
No.
Like, I cannot stress how important it is. So what you need is you need We got it! So cool! That was fun!
