Grant Baldwin and Brian Harris built creator businesses generating over $1 million in revenue. They discuss high-ticket offers that need only a few clients, obsessive tracking of customer outcomes, and positioning so your ideal audience finds you without complex marketing.
Track the outcome and make decisions somewhat focused on that, and you would be in the top 0.01% of your market.
If you're struggling to break through the $1 million ceiling in your business, this episode is for you because today I've got two million-dollar founders joining me on the podcast. Grant Baldwin built the Speaker Lab into a multimillion-dollar coaching business. Brian Harris has scaled Growth Tools past $2 million, helping coaches grow their businesses.
We just focus on first, make offer great and have a high-ticket offer, like start by needing the fewest clients possible. Because that eliminates most sales and marketing problems. And the second one is—
In this episode, Grant and Brian get into what actually unlocks that first million in a creator business.
AI is creating a new season, and whether that's positive or negative, it's kind of ultimately up to you and like what you decide to do with it. Relationships will matter more than ever. Data will matter more than ever.
We cover how to position an offer so the right people find you, why tracking customer outcomes beats any sales or marketing tactic, and what Grant saw when he asked himself, whether he still wanted to run the company he built.
First, the focus on elimination is key to breaking through a million.
Second is obsessing over the outcomes, like actually track the outcomes. And then the third is—
