David Perell visited MrBeast's home and saw a PowerPoint on packaging. MrBeast's strategy: find a format that works, then scale it relentlessly. Perell uses title templates like "Learn X in Y Minutes" to apply the same proven structure over and over, driving millions of views.
One of the things I learned from MrBeast, I went one time to his house. I visited him in North Carolina, spent 2 or 3 days playing basketball with him. He did this PowerPoint presentation and he just talked about how he thinks about packaging and framing. And one of the things he said is when you find something that works, just go really hard on doubling down on it. So with MrBeast, it's like I put 44 people inside the red circle. I put one guy inside, inside of the red circle. I put one guy inside the red circle for 7 days. I put somebody inside the red circle for 7 years. This person was locked in this thing for this many days until this happened. He finds a format that works and then he doubles and triples and quadruples down on it. And that has totally happened for us. For example, Learn Blank in Blank Minutes or How to Write Absurdly Well, Insert Something LY Well. And you just— we have so many titles like that.
