What's The Most Important Button On Instagram?
In this brief YouTube dialogue, speakers A and B discuss the Instagram share button as the platform’s most valuable engagement metric. Speaker A cites Adam Massary’s repeated claim that shares signal highly entertaining content and are the algorithm’s top priority because they indicate a user not only likes a post but also wants to broadcast it to their community. The conversation highlights how shares can pull non‑Instagram users—such as a Twitter follower—into the app, effectively expanding the platform’s reach. Speaker B expands the point, suggesting that to understand any platform’s algorithm, one should consider the business interests behind it; in Instagram’s case, the business values share‑driven distribution, making the share button the key lever for creators seeking algorithmic favor.
