A CEO presents cake beautifully on an elegant dish, and people raise their hands for slices. Then someone grabs a handful and splatters it on himself. The story shows why how you sell something matters as much as what you're selling.
There's a CEO of a company. He brings out this cake. He brings out this beautiful knife and he cuts the cake, puts it on a beautiful glass dish with a beautiful cloth napkin. And he asks anyone who would like this. All the hands go up. He hands it to somebody right there in the front row and he goes, does anybody else want a piece? All the hands goes up and he sees somebody over there. He reaches into the cake, grabs a handful of cake and splats it all over his suit. And then he hits them with a message. It doesn't matter what you sell. It's how you sell it. A lot of times we have the best intentions and we think, okay, it's, it's cake. It doesn't matter how it's delivered, but no, it really does matter.
